Inspirational marketing blog

How B2B marketers can make the most of SEO

How B2B marketers can make the most of SEO

Think search engine optimization is all about technical checklists? Think again. Today’s SEO is about connecting with the right B2B buyers for your business – even before you write one word of content. Read more to learn how SEO can help you solve multiple marketing challenges.

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Finding the right name, right from the start

Finding the right name, right from the start

Whether it’s an existing product needing a refresh, or you’re launching a service suite; creating a brand name for your entire portfolio or just sprucing up a product. Names are the first thing your customers see and leave a lasting impression. So how do you go about choosing a name? Check out our guide to make the process clearer.

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The art of matching images to words

The art of matching images to words

A picture may speak a thousand words, but it needs to tell the right story. Finding the images that perfectly complement written content is an art in itself. What do you need to consider? Explore the topic further in this article.

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Communicating the true value of healthcare technology

Communicating the true value of healthcare technology

Communicating the value of healthcare technology can be a challenge; particularly when there are so many things to say. Follow this step-by-step guide and you’ll have a clearer idea of how to connect your message with the right audience.
This article will take approximately 3 and 1/2 minutes to read.

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Summer training sessions: Digital marketing trends to watch

Summer training sessions: Digital marketing trends to watch

After attending a conference in London on the current state and future of digital marketing, our content creator Vanessa Keller came back preaching the benefits of social, video and influencers. Here are some of the most interesting points she took away from #DMWFexpo Global.
This article will take approximately one minute to read.

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