Inspirational marketing blog
Brightening the world, one project at a time – design briefs in B2B marketing
Good design isn’t exclusive to B2C marketing projects. Read today’s post featuring the KPUNKT design team to learn how better design briefs in B2B marketing can take your project from good to great.
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How B2B marketers can make the most of SEO
Think search engine optimization is all about technical checklists? Think again. Today’s SEO is about connecting with the right B2B buyers for your business – even before you write one word of content. Read more to learn how SEO can help you solve multiple marketing challenges.
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14 ways to get your healthcare storytelling on point
How do you start from the beginning with your brand and develop a story your customers will find inspiring? We compiled just a few tips we’ve learned over the years.
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Finding the right name, right from the start
Whether it’s an existing product needing a refresh, or you’re launching a service suite; creating a brand name for your entire portfolio or just sprucing up a product. Names are the first thing your customers see and leave a lasting impression. So how do you go about choosing a name? Check out our guide to make the process clearer.
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KPUNKT Christmas card – it’s all about the details
Find out just what our designers were thinking when they decided to add mince pies, a koala and a yeti to our Christmas card!
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The art of matching images to words
A picture may speak a thousand words, but it needs to tell the right story. Finding the images that perfectly complement written content is an art in itself. What do you need to consider? Explore the topic further in this article.
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Your guide to optimizing content for different channels
Optimizing content for different channels may sound like a more efficient way of doing things, but there are some things to bear in mind when you consider this route.
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Communicating the true value of healthcare technology
Communicating the value of healthcare technology can be a challenge; particularly when there are so many things to say. Follow this step-by-step guide and you’ll have a clearer idea of how to connect your message with the right audience.
This article will take approximately 3 and 1/2 minutes to read.
Summer training sessions take two: different perspectives with a documentary course
Our video editor and multimedia designer Monique attended a training course on documentary-making. She tells us how it went, what she created and how this style of filming can really benefit marketing brands.
This article will take approximately 3 minutes to read.
Summer training sessions: Digital marketing trends to watch
After attending a conference in London on the current state and future of digital marketing, our content creator Vanessa Keller came back preaching the benefits of social, video and influencers. Here are some of the most interesting points she took away from #DMWFexpo Global.
This article will take approximately one minute to read.
