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KPUNKT's portfolio of services has grown over time with our clients. Our range of services reflects our history, close relationship and trust that we have built with our customers. We offer the full range of marketing services, from marketing consultancy through to marketing communications implementation, production and fulfilment.
Marketing Consultancy
Many clients approach us for help in defining more than just a creative solution to meet their marketing challenges. This is because the external success of a project often depends on how well the strategy and objectives are communicated, understood and supported internally. Often, we must first define exactly the target groups (both internal and external) for the project or campaign, as well as the correct messaging, creative execution and media that will successfully target the right people.
KPUNKT approaches marketing consultancy projects in a methodical, transparent way that keeps our clients involved via decision-making processes and key performance indicators. Our approach is also reiterative so that the results from a project are fed back to the customer, and lessons learned are transferred back into the analysis and implementation of new projects.
Analysis
• Marketing intelligence/research
• Organizational considerations
• Budgeting
Evaluation
• Objective, goal definition and briefing for campaigns
• SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
• Balanced Score Cards
• Business Development strategies
• Defining target groups
Concept Development
• Business (Development) plans
• Creative concepts and key messaging to target groups
• Process definition
Implementation
• Subject Matter Expertise: work together “on the job”
• Program & Project Management (Six Sigma/Black Belt expertise)
• Internal Awareness Campaign: marketing of the ide as internally
• Marketing communication
• Marketing IT and processes (requirements specification and building)
Control
• Measurement of activities and results
• Reporting and controlling mechanisms
• Sharing best practices
Marketing Communications
Often clients have a clear idea of what they need to meet a marketing objective. They require KPUNKT's services to creatively execute ideas and messages, and our expertise in efficiently and effectively implementing these creative solutions.
KPUNKT aims to provide creative solutions for Marcom projects that deliver results. For our clients, tracking and me as uring the results of a campaign or promotion is as equally important as a creative execution that will attract the attention of their customers.
• Print
• E-media, eg. email campaigns
• Audio/Video
• Database management
• Corporate communication, internal and external
– Internal campaigns
– Corporate branding, design and implementation
• Copywriting
• Localization
• Intranet and internet websites
– Internet consultancy, design and build
– Content origination, management and updating
• Event support
• Outsourcing services
– Supply of temporary marketing and marcom staffing support
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