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The following provides a brief overview of some of the marcom and marketing consultancy projects that we have recently worked on.
We would be pleased to personally give you more information about these projects, or show more examples of our work. Please contact info@kpunkt.net for an appointment.
Examples of Marcom projects
Customer: Philips Healthcare
Project: Medical Perspective customer magazine
Medical Perspective is the quarterly customer newsletter providing original stories and the latest news about the healthcare industry, written from the customer perspective. Sent to 30,000 customers throughout Europe, Medical Perspective is available in five languages. >> view
Customer: Philips Healthcare
Project: Seasonal customer mailing for the Supplies division
The Supplies division initiated a quarterly direct mailing campaign, in order to build customer awareness of the division, its products and services. The creative solution was to send customers seasonal greetings in postcard format, with the key messaging written in a sincere, warm and friendly tone, and translated into up to 10 languages. This ensured that customers remained informed and open to receiving further mailings. >> view
Customer: Graf Furnier
Project: Product brochure and website
To raise the profile of this German high quality veneer manufacturing and distributing company, KPUNKT was asked to design and produce a customer-facing product brochure and a website. The brochure and website complement each other and have been very well-received by both the company and customers.
>> view
Customer: Philips Healthcare
Project: Cardiology Segment Video
A continuous-loop video was produced to promote Philips' cardiology products. The video was used on the Philips booth during cardiology congresses, and attracted the attention of attendees, as well as informed them about the broad range of cardiology offerings from Philips. >> view
Customer: eXept Software AG
Project: Product launch for eXpecco software
KPUNKT conceived the logo design and brand development for new test management software, eXpecco. A brochure was produced as part of a launch campaign for the product that included dat as heets, presentations, website and direct communication activity. >> view
Examples of Marketing Consultancy projects
Project: Knowledge management and process optimization study
A large international corporation commissioned a study to evaluate and improve their knowledge management processes, tools and services. The study took four months and involved an extensive internal survey, analysis of results and key recommendations, which are currently in implementation.
Customer: Philips Healthcare
Project: Events online registration tool
An online tool was developed and built by KPUNKT that allowed for Philips colleagues as well as from the industry to register for
internal and external events organized by Philips. The tool helps simplify organization of events, selection and invitation of
attendees, and enables event administration of events and registration from anywhere in the world. This customised tool has been
developed so that new modules can be added easily and quickly.
>> view
Customer: SmartFish
Project: Investor relation materials and image movie
An investor paper and stunning and eye-catching image movie were created as part of a launch campaign for the concept aircraft
SmartFish. The launch campaign also included webpages, technical datasheets, presentations and a business plan, all prepared by KPUNKT.
The aim of the campaign was to attract investors, and create awareness for press, PR and marketing purposes.
>> view
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