“Business as usual” is hard to define, and will stay that way for a while. But business must go on. We know your priorities have shifted. Maybe you’re focused on retooling your marketing strategy. Or creating capacity for a spike in customer service volume. Faced with sudden changes like this, you might feel there’s little time or few resources to adapt or even pay attention to messaging.

Our owner, founder and managing director Claus-Peter Deissler shares his thoughts on straightforward yet elegant ways to get your message across despite the upheaval.